Martin Wecke and Fabian Maier-Bode develop the 12th Berlin Biennale’s visual identity
The visual identity for the 12th Berlin Biennale for Contemporary Art is based on a set of twelve abstract, graphic sculptures loosely based on the letter “B.” These shapes are adapted to various formats and inspire visitors to interact with them. Whether in a physical setting, the digital sphere, or printed matter, the sculptures are conceived to both create and occupy different spaces.
Intentionally ambiguous and thus open for imaginative interpretations, these shapes can be read as maps, signs, or objects. Looking at these sculptures, one finds that the definitions between the inside and outside, the mapped and uncharted, the seen and unseen begin to blur. The sculptures thus encourage viewers to question their given knowledge and be open to new perspectives.
In contrast to the shifting shapes at the core of the visual identity, the logotype provides a recurrent spatial anchor. Finally, a broad color palette ranging from soft pastels to vibrant primary colors set different tones underscoring the various formats and themes of the 12th Berlin Biennale’s program.
Martin Wecke is a designer and web developer based in Berlin. He specializes in applying experimental digital interactive formats to the design of dynamic visual systems, websites, and multimedia applications.
Fabian Maier-Bode is a graphic designer and type designer based in Berlin. Typography and font design are core elements of his practice, which focuses on developing progressive visual systems for both digital and analog applications.